Geographical reading of the "Global Warming Ready" advertisement

Geo-media tools and resources were introduced as a new set of skills in the reformed Finnish national core curricula for basic and upper secondary school education in 2016. In this article, geo-media skills are understood as geographical media literacy skills. To illuminate these skills, an advertisement by Diesel (2007) entitled "Global Warming Ready" was shown to Finnish and international experts on geography education (n = 6), Finnish geography teachers (n = 19), and Finnish high school students (n = 7), and asked what sorts of geographical phenomena they recognized in the advertisement. The results showed that the experts were not enthusiastic about using the advertisement in school geography teaching, the teachers saw it as a mean of motivating the students to discuss global warming, and the students interpreted the geographical content of the advertisement in a holistic and profound manner.Geo-media tools and resources were introduced as a new set of skills in the reformed Finnish national core curricula for basic and upper secondary school education in 2016. In this article, geo-media skills are understood as geographical media literacy skills. To illuminate these skills, an advertisement by Diesel (2007) entitled "Global Warming Ready" was shown to Finnish and international experts on geography education (n = 6), Finnish geography teachers (n = 19), and Finnish high school students (n = 7), and asked what sorts of geographical phenomena they recognized in the advertisement. The results showed that the experts were not enthusiastic about using the advertisement in school geography teaching, the teachers saw it as a mean of motivating the students to discuss global warming, and the students interpreted the geographical content of the advertisement in a holistic and profound manner.Peer reviewe